Let's Talk About... Black Friday

We've been doing Black Friday for a few years now... Way back when (maybe 9 years or so ago) we thought about doing Black Friday as a way to clear out inventory. At that time we made the decision to open at 6 am because, well... Everyone was opening at 6 am. The big chain stores, the mom and pop shops, we all opened at 6 am the day after Thanksgiving. The only ones open earlier than that were the coffee shops.